CoukieLogistics and IT technology Strategies I
May 24th 2006 12:05
Customer Relationship Management
Companies pursue efficient ways about how to add value to the customers, from this point of view a CRM strategy brings the customer close to the company allowing the company to focus its efforts in what really matters for the customer. Outcomes from this strategy are inventory reduction through more accurate forecast, strong relation with the client that permits the company to anticipate changes in demand. In essence the company has the opportunity to rationalize their resources according to the market behaviour.
Added value to the customer can be enhanced by the offering of tracking services based in technologies as transportation management systems, Advanced
Planning and Scheduling (APS) systems, satellite tracking systems, or flexible ordering systems based in online catalogues and B2B or B2C platforms (Fawcett, et al., 2005). Today, relationship with customers is migrating to on line real time systems that provide product and pricing information to support customer inquiries, facilitate order placement, and follow up with post sale services.
Image from Oracle/Siebel
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