Think twice when Googling

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Think twice when Googling

August 19th 2006 03:16

The internet giant Google is very concern about the use of its trademark name “Google” in reference to the activity o search in the web. According to the Google people, the misused of the company name can lead to a serious damage of its image. The bottom line here is that for Google the difference between using the word Google referring to the use of Google to search the web and using it referring to a general activity to search de web, is fundamental.

The problem arises because of the inclusion of the term in the 11th edition of the Merriam-Webster dictionary.

This kind of problem is not new for companies providing products of intensive use. The brand’s name ended incorporated to the common verbal expression of the people. At this point the prestige associated with a trademark is lost.

On the other hand where you can go to google somenthing but to Google….isn’t that free marketing.

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Posted By: Andres - Category: Entertainment Technology

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3 Comments. [ Add A Comment ]

Comment by jon

August 19th 2006 03:36

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I think it's nothing but good for Google on this one.

Comment by Ruth

August 21st 2006 00:42

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Yeah, I don't see why Google should be getting testy. Its much like the use of Band-Aid and Panadol. I'm sure it helps sales by associating a tradename with a particular product. I bet Heron wouldn't be pissed if people started calling for the Panadiene.

Comment by Jack

August 21st 2006 08:55

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I can understand why some companies don’t like their brand name being used as a verb. The brand can loose meaning or actually be lost as a trademark in time. Did you know that “Aspirin” used to be a trade name for Bayer before it became a generic term? “Vaseline” is a good example of a brand name that has become part of general vocabulary. In the US they seem to be worse at it, with “Kleenex” meaning any tissue and people going to “Xerox” something rather than copy it. I know you might think that the use of Vaseline and Kleenex as generic terms for their respective products would actually help sales, but some companies believe the statistics show that they do the opposite. Other companies like TiVo are also trying to fight their brand name becoming generic.

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