Think twice when Googling

Tech Scoop

follow this blog

12 followers

78 daily readers

rank of 1492

E-mail Subscription

Receive an e-mail notification of new posts on this site:

Think twice when Googling

August 19th 2006 03:16

The internet giant Google is very concern about the use of its trademark name “Google” in reference to the activity o search in the web. According to the Google people, the misused of the company name can lead to a serious damage of its image. The bottom line here is that for Google the difference between using the word Google referring to the use of Google to search the web and using it referring to a general activity to search de web, is fundamental.

The problem arises because of the inclusion of the term in the 11th edition of the Merriam-Webster dictionary.

This kind of problem is not new for companies providing products of intensive use. The brand’s name ended incorporated to the common verbal expression of the people. At this point the prestige associated with a trademark is lost.

On the other hand where you can go to google somenthing but to Google….isn’t that free marketing.

Vote

subscribe to this blog

follow this blog on Orble

start your own blog

[ Link ]

Posted By: Andres - Category: Entertainment Technology

Related Posts:

Relate This Post

[ Previous - Mobile platforms go Open Source ]

[ Next - New Power Tools ]

Comments

3 Comments. [ Add A Comment ]

Comment by jon

August 19th 2006 03:36

Orble News
Urban Hint
Blog Adviser

I think it's nothing but good for Google on this one.

Comment by Ruth

August 21st 2006 00:42

NSW
ACT
VIC
SA
WA

Yeah, I don't see why Google should be getting testy. Its much like the use of Band-Aid and Panadol. I'm sure it helps sales by associating a tradename with a particular product. I bet Heron wouldn't be pissed if people started calling for the Panadiene.

Comment by Jack

August 21st 2006 08:55

Funny Pictures
Movie Trailers

I can understand why some companies don’t like their brand name being used as a verb. The brand can loose meaning or actually be lost as a trademark in time. Did you know that “Aspirin” used to be a trade name for Bayer before it became a generic term? “Vaseline” is a good example of a brand name that has become part of general vocabulary. In the US they seem to be worse at it, with “Kleenex” meaning any tissue and people going to “Xerox” something rather than copy it. I know you might think that the use of Vaseline and Kleenex as generic terms for their respective products would actually help sales, but some companies believe the statistics show that they do the opposite. Other companies like TiVo are also trying to fight their brand name becoming generic.

[ Previous - Mobile platforms go Open Source ]

[ Next - New Power Tools ]

Add A Comment

To create a fully formatted comment please click here.

CLICK HERE TO LOGIN | CLICK HERE TO REGISTER

Name or Orble Tag

Home Page (optional)

Comments

Notify me of replies

Notify extra people about this comment

Is this a private comment?

List the Email Addresses or Orble Tags of the people you would like to be notified about this comment

One per line max of 30

List the Email Addresses or Orble Tags of the people you would like to be notified about this private comment thread. Only the people in this list will be able to see or reply to your comment.

One per line max of 30

Your Name
(for the email going out to the above list, it can be different to your Orble Tag)

Your Email Address

(optional)

(required for reply notification)

Submit

February 2008

1 Posts

January 2007

4 Posts

December 2006

8 Posts